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Website promotion: myths and misconceptions


Nowadays, many website owners resort to the help of SEO-optimizers. Some of them demand the impossible, but there are many who themselves fall for the bait of unscrupulous figures and waste decent money senselessly. And all because the myths and misconceptions about website promotion that have arisen are deeply rooted. Therefore, those people who are just going to use the services of SEO-optimizers or work in this area themselves need to study the myths that affect website promotion.

The myth of the five requests

For quite a long time there is a point of view that you can not use more than five requests for one page, which is complete nonsense. There can be a completely unlimited number of requests, there are no restrictions on this. But if a lot of keywords are used, then you need to be aware of the level of "nausea" of the page. Even if it is exceeded, then it is not necessary to reduce the number of requests, instead, you can add in the amount of text.

Myths about the size of the semantic core

Website promotion: myths and misconceptionsAnother also unsubstantiated statement says that it is impossible to use more than 30 requests to promote the site. But the size of the semantic core is really unlimited, so sometimes it consists of thousands of search queries. Everything here determines the scope of the site.

One paragraph – one request

Some people believe that it is with this proportion that the site is optimally promoted, but this opinion is also unfounded. There are no restrictions here either. The number of keywords in any paragraph can be anything.

The myth of high-frequency and low-frequency queries

  • Some site owners or SEOs believe that applying high-volume queries is the key to success. It may even seem true at some point. But the reason for success in each case is something else. For these queries, it is actually easier to get to the top (albeit more expensive), but the conversion will remain quite low.
  • The same can be said about low-frequency requests. There are people who are sure that the best results in promotion can be achieved precisely with them, which is why it is necessary to form a semantic core out of them. But this is nothing more than a myth. Successful promotion depends on using the most appropriate types of requests for a particular case, but usually they need to be combined.

The need for individual promotion in each search engine

Rogue optimizers often resort to this “deceit" of gullible clients, telling them tales that since different algorithms work in search engines, you need to move through them individually. This means that for each search engine you need to select your own list of keywords. Accordingly, if you need to cover 2-3 search engines, then you will have to pay 2-3 times more. As for ranking algorithms, in fact, each search engine has its own. But the semantic core is always composed of only one, so it makes no sense to talk about individual optimization for each search engine. The same factors (link mass, quality of the material, etc.) are taken into account by any search engines in approximately the same way.

Once in the first rows, you can easily stay in the top

If this were true, then promotion would not have become necessary and so popular. However, search engines daily scan new materials posted on the Internet. If the site is not updated and forgotten by visitors, then it will quickly fall out of the top. A drop in rankings can occur even when the site’s promotion has changed direction. To maintain the popularity of the resource requires its constant development in the chosen direction.

You can only promote a site by increasing the mass of links.

It doesn’t exist at all. Initially, the TIC was an indicator of the authority of the site, but it is calculated only on the basis of links, and this assessment does not include the relevance factor, which is important for SEO, and traffic is also not taken into account. There are many sites that have a large TIC and at the same time minimal traffic.

Influence on SEO of the geographic location of the hosting

Its physical location does not affect the position of the site in the top at all. But still, there are reasons to choose a good hosting.

  • If the site takes too long to open, then some visitors will leave without waiting for the download, because the issue offers dozens of alternative resources.
  • If for some time the site is inaccessible to users and search engines, then it may temporarily be lost in the issuance of the latter, and an increase in the number of bounces for the site will lead to the loss of part of the resource’s positions. Visitors who found the site in the search results, when trying to go to it, receive refusals, multiplying their number.

In Russia, there are still few offers of high-quality hosting at a reasonable price, so many owners of web resources prefer to keep them on European hostings.

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